What if someone told you that you don’t have to go to networking receptions? What if someone told you that you don’t need an elevator pitch? What if someone told you to stop obsessing over your personal brand?
What if someone told you to forget everything you have ever heard about networking?
This book will share the only thing that truly matters….
The need to network has been preached to exhaustion while simultaneously made incomprehensible. This Short & Happy Guide eliminates the hoopla the popular press and others have created around a behavior that is as old as our society. The term networking is an invention―building relationships is deeply human. This book cuts through the clutter and outlines how everyone can build relationships in a way that is not only comfortable but enjoyable. No ploys or stunts, no templates or arbitrary rules. And if you don’t want to go to networking receptions, you really don’t have to. You can still―and will―be an exceptional networker.